The first Virtual Webmaster Unconference successfully took place on August 26th and, as promised, we'd like to share the main findings and conclusions here. As communicated before, this event was a pilot, in which we wanted to test a if there was an appetite for a very different type of event, and b whether the community would actively engage in the discussions. To the first question, we were overwhelmed with the interest to participate; it definitely exceeded our expectations and it gives us fuel to try out future iterations. Despite the frustration of many, who did not receive an invitation, we purposefully kept the event small.
What did we learn in the sessions?
Focus on content
Each day, Google usually releases one or more changes designed to improve our search results. Most aren't noticeable but help us incrementally continue to improve. Sometimes, an update may be more noticeable. We aim to confirm such updates when we feel there is actionable information that webmasters, content producers or others might take in relation to them. For example, when our "Speed Update" happened, we gave months of advanced notice and advice. Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as "core updates. These core updates may also affect Google Discover. We confirm broad core updates because they typically produce some widely notable effects. Some sites may note drops or gains during them.
How did the event go?
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